‍"We know it’s already the end of January (how?!), and that the new year is in full swing — but we couldn’t move forward without pausing to celebrate an incredible 2024! This past year has been one for the books at Lucky Sweater. From the ups and the downs of growing a small startup to saying goodbye to our founding member, Carley, it’s been a year of change. But through it all, I’m so so thankful for every single one of you. Any time we feel challenged, we open the app and see the incredible discussion posts, the stories behind your trades, and thoughtful feedback from this community. It reminds the team and I why we’re building more than a trading app– LS has become a space for connection, support, and inspiration. And that’s why we’re so excited for what’s ahead.

Speaking of exciting things– any guesses on what brands were traded the most this year? And what item(s) took the crown as the most liked on the platform by a landslide? From the cardigan that captured hearts to discussions that sparked new ways to consider personal style, 2024 was filled with moments of creativity, care, and connection that make Lucky Sweater so much more than just an app. Let’s get into some of those highlights, plus, we’re excited to share your survey feedback and how it’s shaping what’s next for Lucky Sweater in 2025.

With love, Tanya & the LS Team"

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✨ Inside this 2024 recap and 2025 preview:

• The Year in Brands: What You Added, Traded, and Loved Most
• Items that Stood Out in 2024
• Top Looks and Discussions of 2024
• A Few Stars from Our 2024 Community
• 2024 Reflections & 2025 Vision

So let’s jump right in!

The Year in Brands: What You Added, Traded, and Loved Most

One of the best parts of Lucky Sweater is seeing the unique stories behind the items and brands our community loves. Each trade, like, and look tells a story—not just about style but about sustainability, creativity, and intentionality.

While our other groups celebrate handmade creations, one-of-a-kind vintage finds, or a more diverse range of brands, this first list reflects heavily on the brands and items from our Slow Fashion community– the largest and most active group on the platform. Just something to keep in mind as you explore the lists below!

Most Loved Brands (by Likes)

These five brands captured your hearts (and your likes!) in 2024. As we mentioned earlier, many of the top-loved items on Lucky Sweater come from the Slow Fashion group, and for good reason–they represent quality, creativity, durability, and values that align with our mission of conscious consumption.

Trading makes these coveted pieces more accessible, often at a fraction of their retail price. The best part? We’ve even seen vintage treasures and me mades traded for a babaà knit! That’s the magic of trading in action: swapping what you no longer need for something you’ll love.

1. babaà - 74,292 likes
   No surprise here—babaà has a way of creating knits that feel like they were made just for you. Their chunky cardigans and oversized sweaters are slow fashion favorites, offering that perfect balance of cozy and effortless style. If there’s one thing this community loves, it’s a knit that goes with everything.
   
   
2. Ace & Jig - 31,522 likes
   Ace & Jig’s playful patterns and vibrant colors brought so much joy to your wardrobes this year. These bold, statement pieces are what make swapping fun—and your likes show it!
   
   
3. Rudy Jude - 28,138 likes
   Rudy Jude’s earthy tones and naturally dyed fabrics made them a go-to for effortless, everyday style. These laid-back designs are proof that sustainable fashion can be both simple and elevated.
   
   
4. Not Perfect Linen - 26,806 likes
   Known for their versatile and breathable designs, Not Perfect Linen pieces were loved for their ability to seamlessly blend style and function. They’re the kind of pieces you can wear all year long, and many of you do, with layers and merino leggings.
   
   
5. Elizabeth Suzann - 23,060 likes
   Elizabeth Suzann continues to be a community favorite for good reason. Her timeless pieces are all about versatility and longevity. Whether it’s a classic silk top or a perfectly tailored pair of pants, these are the wardrobe heroes that stick with you season after season.

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The Brands You Added the Most

It’s no coincidence that the brands with the most items added to Lucky Sweater also line up with your top-loved favorites. These are the pieces that hold up—literally! From babaà’s cozy knits to Big Bud Press’s bold staples, these brands are showing the value of trading in action: giving high quality clothes a second (or third!) life, and making high-quality fashion accessible to more people.  

Here’s the list of brands you added the most in 2024:

1. Not Perfect Linen - 868 items
2. babaà - 788 items
3. Ace & Jig - 758 items
4. Big Bud Press - 707 items
5. Rudy Jude - 639 items

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Your Most-Swapped Brands of 2024

Should we be surprised that the most-swapped brands are also some of our favorites? Not at all! It’s amazing to see these pieces making their way through so many closets, giving members the chance to try, style, and love them before passing them along.

1. Ace & Jig - 511 trades
2. Not Perfect Linen - 472 trades
3. babaà - 451 trades
4. Big Bud Press - 358 trades
5. Elizabeth Suzann - 333 trades

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Items that Stood Out in 2024

Most Liked Items

If there was an item that represented the main character energy for Lucky Sweater this year, babaà took center stage. Every single one of the top 5 most-liked items was a babaà knit—proving that cozy, timeless, and effortlessly stylish pieces are always in demand. And let’s talk about that color story: three of the top five pieces were in their dreamy "Winterskies" shade.

Here are the items you loved most in 2024:

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1. Jumper No. 15 (babaà) with @sehguhe - 210 likes
2. Jumper No. 15 (babaà) with @emk - 188 likes
3. Jumper No. 51 in Mist (babaà) with @summagean - 172 likes
4. Jumper No. 17 - Winterskies (babaà) with @pert - 165 likes
5. No. 19 Cardigan (babaà) with @slowlo - 165 likes
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Inspired? Add a babaà sweater to your ISO list >

Most Traveled Items of 2024

Some pieces are true nomads, making their way through multiple closets before finding their forever home — and that’s the beauty of swapping. These well-loved, well-traveled items have carried stories from one member to the next, making real connections along the way. Whether they were a short-lived favorite, a fun experiment, or just waiting for their ideal match, each stop on their journey has been a win for someone new. 

1. Oversized Pocket Tee (Ichi Antiquites) - 7 past travels with @rainbowen 
2. Handloom Trousers (Runaway Bicycle) - 7 past travels with @kristaschwarting 
3. Mid Easy Pant (Nettle Studios) - 6 past travels with @hjpeak
4. Workwear Denim (Danton) - 6 past travels with @robinnested 
5. Bonnie Jeans (Decade Studio) - 6 past travels with @monicamarkowski
   

Top Looks and Discussions of 2024

We introduced discussion posts and looks to Lucky Sweater with curiosity—wondering how (and if…) the community would use these features. Honestly, we’ve been blown away. Looks have become an endless source of styling inspiration, sparking creativity in ways we couldn’t have imagined. And discussion posts? They’ve ranged from deeply vulnerable and open reflections to practical (and essential) advice, like how to get an oil stain out of a favorite sweater. This community continues to amaze us with how it brings these features to life. So, let's take a moment to highlight just a few standout gems from this past year, across multiple groups.

Most Liked Looks

These looks stood out this year, featuring special guests (hey, grandma!), meaningful events (Mandy got married in her beautiful traded shoes), and heartfelt reminders that everything is going to be okay, even in late stage capitalism.

• Note to Self by @manjulatm – 112 likes
• Amazing Trade for These Shoes! by @mandicavanaugh – 91 likes
• Sun + Rain = Rainbow 🌈 by @caitlincaroline – 79 likes
• Matching with My Grandma 💗 by @azizathemouse – 77 likes‍
• Winter Mabel’s by @eekincolour – 76 likes

Most Liked Discussion Posts from Each Group

We took a look at the top discussion posts from each group to get a sense of the vibes—and it turns out, they’re wonderfully diverse!

- Slow Fashion: Lucky Sweater as a Consent Culture by @jessmarie – 97 likes
- Me Made: Artist/Maker Holiday Swap Event? by @liztheblizz – 64 likes
- Vintage: WHAAAAT DID I FIND?! by @whatmicthrifts88 – 41 likes
- G(end)er Swap: Hey Y’all by @mandyj – 29 likes
- Outdoor Gear: Making Retired Rope Belts by @ellebellefaris – 25 likes
- Kids Slow Fashion: Lillabarn Sale by @annem – 10 likes

Most Commented Discussion Posts

These conversations got everyone talking– whether it was about Me Made works-in-progress or the incredible 10x10 style challenges! 

Slow Fashion:
Who’s In? April 2024 #LuckySweater10x10 by @lollilfits – 509 comments

Me Made:
2024 November WIPs & Makes by @adinamarguerite – 97 comments

Vintage:
Non-Traditional Wedding Dresses and Colors by @flobean88 – 65 comments

G(end)er Swap:
Queer Style Inspo by @santibabi – 31 comments

‍Outdoor Gear:
Hiking Pants for Big Butts by @kashi – 34 comments

Kids Slow Fashion:
Asking for a Friend – Who Is Due Soon? by @lacey – 26 comments

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A Few Stars from Our 2024 Community

This community is nothing without you. Whether it’s sharing advice, swapping items, or gifting with kindness, these top users made 2024 extra special. We’re so thankful for EVERYONE who brings Lucky Sweater to life, but today, we want to give a special shoutout to some of our community standouts.

2024’s Top Commenters

These folks are the glue of our discussions, jumping in to share advice, ask thoughtful questions, and celebrate each other’s finds. Whether they’re hyping up a new outfit post or offering wisdom on slow fashion, their contributions have made this community richer and more connected.

We’re thrilled to recognize these top commenters with our Conversation Catalyst 202!

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• nic.gay - 2399
• jewelia - 1733
• lollilfits - 1473
• megangreen - 1321
• whatmicthrifts88 - 1192

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2024 Style Stars: Most Community Looks

Community Looks might just be our favorite part of Lucky Sweater. From creative outfits to the heartfelt stories behind them, these posts make Lucky Sweater feel like a neighborhood. The best part? No influencer mirror selfie skills required—everyone’s welcome to join in, this is real life and we’re all doing our best.

Here are the top Looks posters of 2024– they’ll be receiving our Style Star 2024 Badge! Haven’t shared a look yet? Give it a try—you might just inspire someone!

• yourlocalforestwitch - 303 looks
• lollilfits - 278 looks
• leslieespinoart - 194 looks
• traylons - 193 looks
• erin.bligh - 187 looks

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Our Top Hype People: Amplifying Lucky Sweater in 2024

Every post, tag, and share makes a huge difference for Lucky Sweater, and we’re endlessly grateful for everyone who helps spread the word. While so many of you have shared and tagged us this year (thank you!!), here are just a few who went above and beyond in 2024, who will receive a Hype Person 2024 Badge.

• Lollifits (LS | IG)
• Kalyndimartin (LS | IG)
• Leslieespinoart (LS | IG)
• Theclothedkat (LS | IG)
• Jelaminmueller (LS | IG)

2024 Reflections & 2025 Vision

Looking back on 2024, one thing is clear: this community is unstoppable. From the trades that brought new life to closets, to the generosity of gifting, and the incredible growth of our Sustainer family, it’s been a year of connection, creativity, and care. The numbers below tell the story of what we’ve accomplished together—and they’re just the beginning.

2024 by the Numbers

This past year, the Lucky Sweater community grew in big ways:

• 📦 Total Trades: 49,419 – That’s almost 50,000 trades, people!!
• 🎁 Items Gifted: 403 – A testament to generosity and circular fashion.
• 📌 Items Relisted: 10,340 – Keeping clothes out of landfills, one swap at a time.
• 💛 Sustainers Supporting LS: 218 New Sustainer Subscriptions – Thank you for believing in our mission and what we’re building together, without you there would be no Lucky Sweater. 
• 👥 New Members: 12,017 – A warm welcome to everyone who joined in 2024, we’re so glad you’re here!

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What You Told Us: 2024 Survey Insights

We asked, and you delivered! Your thoughtful feedback in our year-end survey reminded us just how much Lucky Sweater means to this community. Here’s a snapshot of what you said about the platform’s value and where we should head next:

The Value of Lucky Sweater

From fostering intentional wardrobes to forming lasting connections, your words summed up the heart of Lucky Sweater. These quotes showcase what we’re all about: meaningful swaps, sustainable fashion, and a community of care and creativity.

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What Groups You Love Most:

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You ranked the Slow Fashion group as the most joyful and valuable, with an average rating of 1.37 out of 6 (in this case, lower is better!).

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Biggest Challenges

Your honesty helps us grow, and we heard your top challenges:

1. Not finding swap matches (41.1%)
2. Unresponsive people (26.3%)
3. Confusion around the trading model (2.3%)

We’re working on ways to improve swap matching, increase responsiveness, and make the trading process clearer for new users in 2025. Stay tuned!

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What’s Next?

We’re always thinking about how to grow Lucky Sweater in ways that resonate with you. When we asked about the next group you’d like to see, Curated Thrift emerged as the top request, followed by Curated Homegoods and Plus Size options — all with very important caveats.

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We hear you loud and clear: you want more opportunities to trade thrifted items, but in a way that feels intentional, curated, and fun. We’re already designing ways to make this happen — ensuring that the process stays true to our community values of sustainability, quality, and connection.

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We’ll be exploring ways to expand thoughtfully, ensuring that quality control and intentionality remain at the core of Lucky Sweater.

What else? We’re excited to build out more outfit and look features in 2025, including in app highlights of outfit challenges, searching for items within looks, and more!

Wrapping Up: Thank You for an Incredible 2024

We can’t say it enough — thank you for being here. Lucky Sweater isn’t just an app; it’s a movement made possible by this incredible community. Every swap, every thoughtful discussion, every connection — it all comes back to you.

As a small but mighty team, we’re pouring everything we’ve got into growing Lucky Sweater and making it even better for you. And what’s next? A ton, we hope! We want to keep inspiring you, keep you connected, and grow our team to bring even more to this space. But we can’t do it alone—we need your support to make it happen.

How You Can Help

Share the Love: Tell a friend about Lucky Sweater! Your word-of-mouth means the world to us. And remember, if you invite 5 friends who add items to their closet we’ll send you a $25 gift card. 

Become a Sustainer: Help us grow with a small monthly contribution. Sustainers are the heart of our financial model and literally keep the lights on here. Sign up here!

Invest in Lucky Sweater: Become part of the future of swapping by supporting us on WeFunder. Your investment helps us dream bigger and reach more people without compromising our values on who we take money from.

Thank you for believing in and co-creating Lucky Sweater — we can’t wait to see what 2025 brings!